DESIGN HONORS (DMAD)
Digital Media, Arts, and Design (DMAD) is the concentrator course for students in the GRAFX pathway. The course is designed to help students explore advanced digital media skills that are consistent with current industry standards and applications.
In this course, students will learn to use digital SLR cameras for both video and photography and effectively use studio lighting and natural light to create professional-quality imagery. They will work individually and in collaborative groups to design, create, critique, and present projects using technology and industry-based software, including Adobe Illustrator, Premiere Pro, Photoshop, After Effects, Cinema 4d, Lightroom, Adobe Audition, and InDesign, all common in the professional world.
The course builds on the foundational base established in digital photography and design, and students will further expand, develop, and apply their knowledge of the elements and principles of art, design, and aesthetics. They will improve their observational, analytical, and critical thinking skills while obtaining and applying advanced abilities in the use of digital technology for artistic expression and production of digital media. They will engage in a comprehensive exploration of the various aspects of visual communication including history, theory, technology, and practice. They will critically observe their visual environment, solve design problems, and influence behavior through the use of digital media.
This course will develop a professional entrepreneurial spirit and provide hands-on experience in the digital media arts industry. After completing this course, each student will possess the skills necessary to obtain an entry-level job in the digital media arts field. Students earn honors credit for this course by completing class assignments as projects for real-world clients. In addition, each student will complete a professional portfolio and online presence to demonstrate mastery of digital media.